thank you for the reply. Can you provide more details regarding implications of trademark.
Specifically: I have an ipad app that displays accelerometer and other sensor data on graphs and allows you to save to a file. Information about the project is here http://isaacsapple.littlebytesofpi.com. Currently it works using the sensors from the ipad or from an android running the remote server app and connected over wifi.
I want to enhance the ipad app to the wiced sense device. This device is perfect for my target user which is physics teachers in the classroom. It is small and low cost.
IN the the ui I would want to use the name "WICED Sense" to refer to this device. I would also want to show a likeness of the device as an icon when connected. In the App Store listing I would want to say something like "... can connect to the WICED Sense device by Broadcom"
Is this allowed. Do I require permission? Who would I ask about permission?